Maurice Lacroix expands Aikon Automatic collection with rubber strap and green dial A growing collection of easy-to-use luxury sports watches. Since the sports fashion watch market with integrated bracelet/strap is the hottest market in the industry, we have seen many brands adopt this concept in the past few years. In 2016, Maurice Lacroix had its turn to launch its Aikon series, first equipped with a quartz movement, and launched an automatic movement in 2018. Since then, there have been many iterations, and the brand has been listening closely to customer expectations. In this case, the brand is now expanding its easy-to-use luxury sports watch collection with rubber straps and Aikon…